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Executive Overview
What matters now and what to do about it
AI Interpretation
What This Means
Primary exposure comes from stalled pre-representation leads and inefficient paid acquisition. Conversion from Contacted to Appointment is the largest drop-off stage at 47.2% pass-through.
Why This Is Happening
- Appointment conversion at 47.2%, below 50% threshold
- Facebook cost per close 37% above target ($1025 vs $750)
- 3 agents below margin threshold
Revenue at Risk This Period
$205K
4 stalled deals belong to below-average agents ($107K value).
Recommended Actions
Priority 1
Fix Stalled Deals
- Review 5 stalled listings
- Assign follow-up owner
- Escalate deals above p75 days in stage
Priority 2
Reduce Paid Channel Loss
- Reduce Facebook spend by 20%
- Reallocate to Google Ads
Priority 3
Review Low Margin Splits
- Re-negotiate splits below 70%
Deals Requiring Action
| Client | Agent | Stage | Days in Stage | Expected GCI | Action Required | Impact if Resolved |
|---|---|---|---|---|---|---|
| Oakmont Group | Lisa Wang | Contacted | 31 | $42K | Escalate immediately | +$42K |
| Williams Trust | Rachel Kim | Lead | 18 | $28K | Assign follow-up owner | +$28K |
| Chen Holdings | Emily Chen | Contacted | 14 | $22K | Review and re-engage | +$22K |
| Anderson Corp | James Rodriguez | Listing | 22 | $19K | Escalate immediately | +$19K |
| Nguyen Family | Sarah Mitchell | Appointment | 25 | $15K | Escalate immediately | +$15K |
Brokrly AI
Sample data — nothing here reflects a real brokerage.